DJC Design wins work
17-Nov-2005

DJC Design has been commissioned to consolidate and improve the Institute of Civil Engineer's visual library in the North West. Previously, the Institute of Civil Engineers was reliant on a jumble of images, all at different sizes and resolutions but the lack of a consistent photographic style and quality was making it increasingly difficult for their marketing team to position and promote the Institute across the region. DJC Design was asked to provide visual solutions to this problem as the company offered a distinctive, creative approach that would bring challenging engineering installations to life in an alternative and imaginative way.

DJC Design was commissioned by Blue Bay Communications to produce both digital and large format images for a number of key engineering projects across the North West. These included well-known Victorian engineering projects, such as the Blackpool Tower and the Anderton Boat Lift in Northwich, as well as more contemporary sites, such as a new recycling centre in Liverpool and a new bridge in Southport, which connects the marina to the town centre.

David Colbran, founder of DJC Design, said: "We had to deliver striking images within a short timeframe. Despite poor weather conditions, we were able to meet the brief and take some striking photographs, which hopefully will make people stop and re-evaluate the role engineering plays in everyday life."

As well as forming the basis of their new photographic library, a number of images are being used in a new exhibition being developed as part of an ongoing campaign by the Institute to encourage more people to choose engineering as a career.

For further details, visit www.djcdesign.co.uk

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